PROVIDING THE SAME COMMITMENT SINCE 2017
A trusted name building family & business wealth.
Baker Capital Management is led by Joshua L. Baker. We’re bringing a sharper focus to the concierge planning our clients have trusted for years — right here in Hoover, Alabama.
ABOUT THE FIRM
Concierge planning, built around your whole financial life
Baker Capital Management is a full-service financial services firm based in Hoover, Alabama, serving clients nationwide. We offer concierge advisory and planning services customized to each client’s individual needs and goals.
Our planning spans investment, insurance, personal & commercial mortgage, education, business and trust services, group benefits, as well as property & casualty coverage for individuals and businesses. We bring your diverse financial strategies and life plans together into one coordinated, efficient roadmap — supported by industry-leading financial planning software.
OUR MISSION
To make an impact, not only on the lives of those we meet with, but on the future generations that we will never meet.
LEADERSHIP
Joshua L. Baker
Principal Owner
Joshua L. Baker is a financial planning professional with deep experience across the full spectrum of personal finance, including financial, investment, insurance, retirement, mortgage, and education planning, along with many other areas of wealth management. He holds designations in Long-Term Care planning, Investment Fiduciary, and Plan Fiduciary Advising, giving him the specialized training to guide families and business owners through both the growth and protection sides of their financial lives.
Beyond financial planning, Joshua’s interests span history, travel, and wine. Through Cornell University and the Napa Valley Wine Academy, he earned certified winemaking credentials, developed a specialty in the wines of California, Washington, Oregon, and New York, and trained as a sommelier. An avid student of World War II history, he enjoys bringing those interests together through travel.
Joshua currently serves with the United States Air Force Auxiliary, Civil Air Patrol, holding the rank of Major and actively working toward promotion to Lieutenant Colonel. Over his service he has served as Deputy Commander of Cadets, Squadron Commander, and Alabama Wing Professional Development Officer, and holds ratings as Mission Ground Team member, Mission Scanner, and Mission Observer.
Joshua also serves as the Golf Coach for Evangel Christian School, where his education through the Titleist Performance Institute has deepened his ability to develop young players both technically and competitively.
A longtime member of Hunter Street Baptist Church, Joshua has led small groups and community groups and has mentored students through discipleship ministries and has participated on mission trips to East Africa, Austria, New York City, New Orleans and many other communities.
Joshua married his wife, Audrey, in 2003. Together they have four children — Laura Beth, Tab, John Isaiah, and Sigler — and another son, Eli, whom they look forward to reuniting with in Heaven.
OUR TEAM
The people behind your plan

Mark Belcher
Business Strategist / Non-Profit & Foundations Consultant
IN THE COMMUNITY
Invested in the place we call home
From Hoover-area schools and youth athletics to local nonprofits and civic organizations, we’re proud to support the community that has supported us.







RECOGNITION





Forbes Best-in-State Financial Security Professionals · 2024 & 2025
Our Trusted Partners
Investment resources provided by True Oak Financial
Property and liability resources provided by Petra RMS
Mortgage resources provided by Canopy Mortgage
LET'S TALK
Let's build your plan together
Whether you’re a longtime client or exploring a planning relationship for the first time, we’d love to hear from you.
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